HitFox Group Acquires Datamonk
Summary
Datamonk, a Berlin, Germany-based mobile targeting and analytics platform, has been acquired by incubator HitFox Group.The amount of the transaction was not disclosed.Founded in 2011 by Sebastian Sujka, CEO, Gary Merrett and Thorsten Bleich, Datamonk provides a mobile targeting and analytics platform for advertisers to reach specific audiences at scale.Its solution collects, aggregates, and analyzes data points on over one million mobile applications to segment mobile devices globally based on users’ demographic attributes, such as age and gender, along with behavioral usage patterns.Following the transaction, the co-founders will continue to lead Datamonk together and are growing their team of currently twelve engineers, data scientists, and data product specialists.