EZ Referral Launches First Integrated Social-Mobile-Prepaid Card Rewards Program for Automotive Industry
Summary
EZ Referral provides Sansone Jr’s 66 Automall with a way to measure and monetize its social media strategy and spend.Since a referral system is by definition social, it was easy to integrate it into their Facebook, Twitter, and overall marketing approach.EZ Referral has already expanded to several more dealers in the U.S. and already begun working with international auto distribution for expansion to Latin America.Iselin, NJ, August 30, 2012 --( PR.com )-- Gold Mobile and its GoMo Rewards Platform, has teamed up with EZ Referral to deliver a fully integrated social, mobile, and card referral reward system with immediate “in-the-moment” sales actions tied directly to a dealer’s BDC (Business Development Center).Since both the mobile wallet and cards are reloadable, subsequent rewards are simply added to their existing account, making it simple and easy to be rewarded.“We have seen many attempts at birddog or referral programs in and out of the auto industry, and after seeing the comprehensive capabilities and ease of consumer and dealer use of EZ Referral, we are thrilled to have our GoMo Rewards Wallet be part of the solution,” says Bob Gold, CEO of Gold Mobile.EZ Referral has already expanded to several more dealers in the U.S. and already begun working with international auto distribution for expansion to Latin America.