HarborLink Signs Strategic Agreement with JiWire to Manage Targeted Location-Based Ads to Public Wi-Fi Users Nationwide
Summary
The proprietary platform enables advertisers and their agencies to reach the growing on-the-go audience, which is increasingly accessing internet via Wi-Fi on their laptops, mobile phones, tablets and other devices during the course of a day.JiWires platform enables advertisers to identify and deliver ads to audience segments based on a persons physical location while taking the venue type and brand into account.HarborLink’s extensive Wi-Fi network is deployed in some of the most well known, heavily frequented venues in North America, providing more places than ever for customers to get online when away from their home or office.The proprietary platform enables advertisers and their agencies to reach the growing on-the-go audience, which is increasingly accessing internet via Wi-Fi on their laptops, mobile phones, tablets and other devices during the course of a day.JiWires platform enables advertisers to identify and deliver ads to audience segments based on a persons physical location while taking the venue type and brand into account.