Business Opportunities and Challenges
Summary
The main body analyzes the PoC market and value chain, including how services, goods and revenues flow through Equipment Manufacturers, Software Developers, Service Providers, Content Providers, and Customers.There is a current scarcity of content to "feed" the new Push to Talk features and 3G/4G bandwidths Target Audience Handset makers and sellers will learn the wide range of services enabled by PoC that offer new market opportunities.Venture capital firms will learn which investment opportunities are created by the deployment of IMS and PoC.The publication includes a technical tutorial with simplified explanations of PoC function and how the industry manages its technical standards.Sampling of Key BenefitsCurrent state of the PoC market in the US and which companies offer PoC service in countries worldwideEvaluation of the PTT value chain and ecosystem including how goods, services and revenues flow through the cellular marketThird-party software and content developers will learn about the almost unlimited opportunities created by IMS and PoCKey FindingsAlready in 1Q2008, 2% of all customers globally use push-to-talk, representing 64 million users and a minimum 40% annual growth rateIts not just push-to-talk any more - the PoC supports multiple simultaneous sessions, multimedia, interactivity, and the ability to switch from PoC to cellular during a call, among other services.There is a current scarcity of content to "feed" the new Push to Talk features and 3G/4G bandwidthsTarget AudienceHandset makers and sellers will learn the wide range of services enabled by PoC that offer new market opportunities.Service providers will learn how IMS - Integrated Multimedia Subsystem (IMS) - enables PoC and many other services at very low incremental cost.They will also learn how critical it is to upgrade their networks to accommodate IMS.Marketers will learn what kind of services and solutions they can expect in the near to medium-term future, including service providers best apt to provide.Venture capital firms will learn which investment opportunities are created by the deployment of IMS and PoC.Readers requiring a better understanding of PPT and PoC specifically will learn some basic facts about the technology that enables IMS and PoC to work, which types of cellular systems support them, and how the industry manages the standards that enable PoC to work across multiple technologies.All constituents will learn whos doing well and whos not in terms or solutions and service deployment.### Contact Information companiesandmarkets.com Mike King +44 (0) 1933674780 www.companiesandmarkets.com Click here to view the list of recent Press Releases from companiesandmarkets.com Promote Your Business Press Release Pricing Email this page to a friend