Sears and Winn Dixie Offer Consumers Free Beauty Makeovers
Summary
At Winn Dixie, Cosmetic Buyer Karen Lagarde engaged CPI to execute a special makeover/demonstration event in their top 25 stores – most in South Florida.The stores had an event every Saturday during September and four vendors – L’Oreal, Procter & Gamble, Wet n’ Wild, and Pacific World – shared a professional makeup artist to entice consumers to sample beauty products while doing their food shopping.Winn Dixie sent an email blast out to their Customer Reward Card members in these markets and had in-store signs publicizing the event in the weeks leading up to it.The stores had an event every Saturday during September and four vendors – L’Oreal, Procter & Gamble, Wet n’ Wild, and Pacific World – shared a professional makeup artist to entice consumers to sample beauty products while doing their food shopping.Winn Dixie sent an email blast out to their Customer Reward Card members in these markets and had in-store signs publicizing the event in the weeks leading up to it.