Branding Brand Raises $7.5M in Series A Funding

Funding Rounds

▤ Summary

Branding Brand, a Pittsburgh, PA-based mobile commerce platform, has raised $7.5m in Series A funding.The round was led by Insight Venture Partners, with participation from CrunchFund and Eastern Advisors.The company plans to use the capital to scale customer acquisition, technology development, and operations.Founded in 2008 by three friends from Carnegie Mellon University, including Chris Mason, CEO, Branding Brand operates a mobile platform that allows brands to extend their reach via optimized experiences for smartphones, tablets, and in-store.It is used by major retailers, including American Eagle Outfitters, Anthropologie, The Children’s Place, Costco, Crate & Barrel, Dick’s Sporting Goods, Drugstore.com, Eastern Mountain Sports, GNC, Ralph Lauren , Sephora, Steve Madden , Timberland, Tumi, and West Marine.

$ Funding

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Amount $7.5M Total raised
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Date October 1, 2012 Announcement date
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Investors Branding Brand Lead investors
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Company http://www.brandingbrand.com Funded company

▥ Classifications

industries
No industries detected
applications
Web and Content Management

◇ AskAI Classifications

Labels
Enterprise Mobile App Platform Mobile Commerce Software SaaS

▦ Linked Companies

Branding Brand
$10M to $25M