Growth Calculus Launches Inaugural Investment Fund
Summary
Growth Calculus, a NYC-based growth capital investment and advisory firm, has launched its inaugural investment fund for marketing services companies.The Service Evolution Fund is a sector-specific fund targeted for investment in specialized marketing services companies in the US and Canada with a track record of revenue growth and profit earned (annual revenue streams in the range of $5M to $25M) by providing expertise to Global 2000 companies across all industry sectors.It will invest $1M to $3M in each company even helping raise more through a network of complementary investors.Led by managing partners Patrick LaPointe and Kathy Bachmann, Growth Calculus is currently evaluating investment opportunities in categories including: – Customer experience consulting and analytics, – Vertical & application-specific research and data/reporting, – Marketing optimization consulting and analytics, – Forecasting and behavioral economics, – Social media data collection and analysis, – Marketing operations outsource management, – Mobile marketing data/analytics and app development, – Advertising production and talent cost management, – Agency compensation and media auditing, – Lead generation and sales effectiveness, and – CRM and customer loyalty consulting and analysis.FinSMEs 19/10/2016