Yum China Receives Best Community Program Award at Global CSR Summit
Summary
"Using our scale and network to give back to the communities in which we operate is core to our commitment to building a sustainable and socially relevant business.Every year, the program runs in all KFC, Pizza Hut, Taco Bell and East Dawning restaurants across China for up to 3 weeks, encouraging customers and employees to donate a single yuan to enrich the diets of children in impoverished regions.Since its inception, the initiative has raised over RMB 170 million, provided more than 37.4 million nutritious meals, and helped to deliver "Love Kitchen" equipment to 860 schools across China, benefiting more than 547,000 students from 10 provinces including Sichuan, Yunnan, Guizhou, Hubei, Guangxi, Hunan, Fujian, Hebei, Xinjiang and Heilongjiang.The program increasingly provides nutritional education to ensure children have a better understanding of the value of a nutritious diet and the benefits that it has on overall health and well-being.Yum China also owns the Little Sheep and East Dawning concepts outright.