82Labs raises $8M to create a better hangover recovery drink
Summary
The original concept for the drink was also based on research on DHM from USC, where Lee had gotten in touch with the scientists working on it to see if the idea was actually worth pursuing.But as more and more interest came in after handing it out to area friends (and product managers) throughout the course of an unscientific experiment, they decided to roll with it and try to turn it into the kind of market you’d find abroad.Naturally, however, this is Silicon Valley, so the site ended up going viral and they got so many requests that they needed to figure out what to do next because larger bottling orders came in the tens of thousands.everything has been around putting out fires and making sure customers are happy, or giving them refunds December was the first month we had inventory and started to sell during holiday season when people are drinking a lot.Since the market is popular internationally — Lee says it’s a few hundred million dollars annually in countries like Korea — it wouldn’t take much for a consumer packaged goods company with beverage experience to try to produce something similar.