Justworks raises $40M to build a simpler business operations suite
Summary
But that constant ask, borne from what was actually an unintuitive critical need for their customer base, ended up straight on the road map even if things had to be tabled.Instead, Oates wants to move slowly, make users happy, and get the right people in place before beginning to rapidly expand across the U.S. — which is part of the reason why the company is announcing today that it has been able to secure a new $40 million financing round.But the aim, like many startups looking to attractive businesses, is to provide a much simpler and more approachable set of tools that take away some of the headaches of ducking through tons of drop-downs and windows-within-windows to find the exact employee time off you want to note in a calendar six months from now — which may or may not work.But small businesses are probably the widest segment that need these kinds of simpler tools to actually start to scale in the first place, and that’s part of the reason why Justworks was attractive to FirstMark Capital, which led the investment (with Beth Ferreira joining the board).But once that was established, even during the year-plus time where it might have made sense to hit the gas, Justworks was more prepared to expand into new markets, he said.