Keypoint Intelligence – InfoTrends Explores the Potential and Promise...
Summary
Personalized videos, or video messages enriched with individualized customer data including the recipient’s name, demographics, previous purchase history, account information, and more, are a popularizing customer communications tool and a promising technology.Personalized videos have the potential to deliver higher response rates and a better ROI for businesses that use them in their customer communications.InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production printing, and digital media industries.We provide insights and advice to help clients understand market trends, identify opportunities, and grow their businesses.We employ over 125 professionals around the world who provide critical planning and go-to-market services, including in-depth market research, competitive intelligence, sales training, product testing, content creation, and customer engagement.
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