Southeast Asia has added 70 million online shoppers since the beginning of the pandemic, report finds
Summary
An estimated 70 million more people shopped online in six Southeast Asian countries since the pandemic began, according to a report from Facebook and Bain & Company. As governments encouraged people to stay home to slow the spread of the coronavirus, Southeast Asia saw a rapid adoption of digital services like e-commerce, food delivery, and online payment methods. The report, which surveyed more than 16,000 people in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, projected the number of digital consumers in Southeast Asia will reach 350 million by the end of this year. By the end of 2021, Facebook and Bain expect more than 70% of people 15-years-old and above in the surveyed countries to shop online. Among surveyed countries, the report said Indonesia, Southeast Asias largest economy, continues to see the highest growth rate.