Cerberus to Acquire Brooklyn Bedding and Helix Sleep to Form a Leading DTC Mattress Platform
Summary
Together, the combined company will offer customers Brooklyn Bedding’s and Helix’s leading products through a vertically integrated, scalable platform supported by best-in-class manufacturing and digital capabilities. Supported by Cerberus’ operational and technology expertise, our combined platform will be able to capture significant growth opportunities and deliver even greater mattress-buying experiences for our customers.” Adam Tishman, Kristian von Rickenbach and Jerry Lin, co-founders of Helix, commented: “ Our vision has always been to sell exceptional home and sleep products to our customers, so that they can enjoy the moments that matter with the people they love. Founded in 1992, Cerberus is a global leader in alternative investing with over $55 billion in assets across complementary credit, private equity, and real estate strategies. Today, the company owns world-class expertise in mattress engineering, achieved through meticulous attention to detail, cutting-edge equipment and patented materials created with advanced technology. All of Helix’s brands celebrate the power of personal preferences and individuality while focusing on outstanding product quality, having won countless independently reviewed awards.
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