FilterEasy Raises $1.2 Million To Help You Remember To Change Your Home’s Air Filter –

Funding Rounds

▤ Summary

Based in Raleigh, N.C., FilterEasy was founded by two former NCSU students, Kevin Barry and Thad Tarkington, who left college to build the company. To get signed up, homeowners provide their personal information, select their filter and tell FilterEasy how often they want it shipped to them – like every three months, for example. And when you finally do, you have to go to the store – it takes an hour, maybe they don’t have your size – it’s this whole long process to change a simple $10, $15 or $20 filter.” FilterEasy’s pricing is the same as retail, but is sold on a recurring subscription basis instead of being a traditional e-commerce site. However, Amazon’s site at present offers a limited selection of air filters on subscription and sells them in more expensive multi-packs. Now a team of 13, FilterEasy will use the additional funding for marketing purposes, to help get the word out and educate a wider range of consumers about the service’s value, Tarkington says.

$ Funding

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Amount $1.2M Total raised
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Date January 23, 2015 Announcement date
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Investors Video Island Lead investors
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Company http://www.secondnature.com Funded company

▥ Classifications

industries
Fintech & Banking
applications
Accounting and Taxes

◇ AskAI Classifications

Labels
Resident Experience Platform SaaS Property Management Software

▦ Linked Companies