Kroger-Owned Home Chef Launches Retail Aware Pilot to Measure In-store Analytics
Summary
Retail Aware has launched its newest pilot with Home Chef, the leading meal solutions company with both a retail and online presence, to help serve the up to 2,000 Kroger owned grocery banner locations that carry Home Chef meals nationwide. “We are proud to work with Home Chef to help drive on-shelf availability,” Retail Aware founder and CEO Keith Fix said. “At Home Chef, we’re committed to inspiring and enabling people to cook through simple, delicious and convenient meals, and Retail Aware’s solution will help us learn about shoppers’ behaviors in real-time and ensure people can find Home Chef meals in their local grocery store.” Please let us know if you are interested in interviewing Retail Aware Founder & CEO Keith Fix to develop a story. Founded in 2013, Home Chef offers fresh, pre-portioned ingredients and easy to follow recipes delivered weekly and is designed for anyone to be able to cook and everyone to enjoy. For two years running, Home Chef has been rated #1 in customer satisfaction among leading meal kit companies, according to Market Force Information U.S.