Mobile Accessory Sales See Positive First Quarter After Challenging 2020, Reports NPD
Summary
“The declines we saw in screen protectors and cases were in part driven by store closures and other shifts in consumer behavior as a result of the pandemic. These products are often purchased alongside new devices, and in the case of screen protection, applied at the point of sale - something consumers may be hesitant or unable to do themselves,” said Jill Aldort, director, industry analyst for The NPD Group. In addition, new smartphone launches in 2020 led to periods of growth for products like wireless charging solutions and USB-C wall chargers. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, home improvement, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, and video games.