Your future, your brand: Why brand has never been more important for super funds
Summary
The brand’s new positioning, based on the idea of ‘building wealth on good foundations’, has brought its responsible performance investment philosophy to the fore in a way that draws on its community heritage and appeals to new generations. With these changes to legislation, it’s never been so important to ensure you have a brand that appears modern and engaged – one that resonates as much with young people entering the workforce as it does to those approaching retirement. Business loan marketplace Valiant Finance has always put people first, making customers’ lives easier and imbuing its culture with a strong sense of purpose. Complementing the new tagline, ‘Taking care of business,’ Valiant’s revitalised identity depicts a lion with a cub, evoking its team spirit, internally known as ‘the pride.’ The energy and momentum of the 5-year-old fintech is impressive. Valiant recently partnered with MYOB to give small businesses predictive financing options that recommend relevant lending solutions based on their upcoming needs.