Plenty Expands Into 17 New Safeway Stores Across Northern California
Summary
Questions can cover anything related to Plenty and its produce, including “do you use pesticides on your leafy greens,” “is your packaging recyclable,” or “how do I keep my greens fresh for longer?” In the age of COVID when human contact has been limited, and in-person sampling is restricted, Plenty is working to connect with shoppers directly to answer questions and share information. Using data analytics, machine learning and customized lighting, Plenty is able to coax the natural flavors and nutrients from the plants, creating a superior taste experience from leafy greens. All store locations carry four of Plenty’s flavor-first products: • Baby Arugula - A bold baby arugula with seductive spice and subtle hints of summer citrus and black pepper • Crispy Lettuce - A crispy leaf delivering the fresh, clean crunch you crave and versatility deserving of your most creative ideas • Mizuna Mix - A crunchy, colorful mix of tatsoi and mizuna that brings a mustardy heat to the table A full list of Plenty stores across the Bay Area can be found here. Plenty is an American farming technology company that frees agriculture from the constraints of land, weather, seasons, time, distance, pests, natural disasters, and climate. The Plenty platform is designed to grow multiple crops in a building the size of a retail box store, yielding hundreds of acres using a fraction of the water and other precious resources.