Bellabeat Records 50,000 Preorders Of New Smart-Wearable Product, Ivy
Summary
Ivy is a smart jewelry product for women and the successor of the Bellabeat Leaf, which was sold more than 2.2 million times to date. It features enhanced sensors as well as tracking capabilities and provides data to help improve the general wellbeing, productivity, and reproductive health of its female wearers. The data Ivy provides enables women to see a detailed breakdown of their health and discover areas needing improvement in a newly developed mobile application. "With Ivy, our team has developed a unique approach to womens wellness powered by user data and its analysis through artificial intelligence," says Melanie Messina, Head of Product at Bellabeat. “We are especially proud of the “Wellness Score,” which is estimated when correlating different lifestyle tracking data points, such as activity patterns, mindfulness habits, sleep habits, as well as hydration, and our “Readiness” scale, which is scored based on the bio-responses of the wearer,” Messina says.