Non-violent communication: What is it, and how can my startup use it?
Summary
Studies have shown that 60% of new ventures fail due to team related problems, including lack of communication. While there’s no one-size-fits all when it comes to people management strategies for startups, the Non-violent Communication framework is being used increasingly to help teams succeed, even during uncertain times. Despite its growing popularity over recent years, Non-violent Communication was actually developed in the 1960’s by psychologist Marshall Rosenberg with a focus on finding a new approach to conflict resolution. Recognising the value of transparent, honest, non-aggressive interactions, it can be transformational in overcoming team dysfunctions in a startup setting. The main reason NVC is useful for startups is because it responds to the need to overcome conflict effectively in a fast paced environment.