Susan G. Komen® Increases Monthly Donations with KERV Interactive’s Video Technology
Summary
This interactive layer optimized the video ad’s capabilities by including website-like efficiencies that drove awareness and monetization opportunities for qualified donors and targeted audiences. The campaign has already generated over 20,000 interactions and over 5,000 object-level engagements with upcoming months projected to perform even stronger as action-based connected TV (CTV) is incorporated into the mix. “Thanks to the help of partners like KERV Interactive, we are able to continue our education and fundraising initiatives that support breakthrough research, advocacy, and lifesaving support for people facing breast cancer today.” “It is truly rewarding to have our technology make a monumental impact in the fight against breast cancer,” said Marika Roque, COO of KERV Interactive. KERVs digital advertising platform was built on cutting-edge, patented technology and adds extraordinary value to brands, agencies, and creative and data-science teams by creating audience-to-brand connections within video like never before. Leveraging breakthrough machine learning techniques and AI with unmatched processing speed, the KERV technology recognizes depth, dimension, and objects within a video just as precisely as the natural eye.