Intent IQ and HUS Digital Partner to Help Retailers Tap into First-Party Data
Summary
This unique partnership better positions retailers for a cookieless future by seamlessly integrating website data into digital campaigns. “Retailers are able to re-engage with site visitors through targeted advertising and greatly increase their sales efforts and revenues.” With Intent IQs Visitor Recognition Solution at the core, coupled with HUS Digitals newest featured partnership with Zapier.com, users can now connect their HUSanalytics dashboard to many of the 2,000 apps featured in Zapier’s hub including Facebook Ads Manager. Users can automatically incorporate their visitors’ anonymized markers such as hashed emails directly into an existing custom audience in their Facebook ad campaign, creating huge time savings from the manual process and no longer adding short-lived cookie IDs via the Facebook tracking pixel. It is sister company to Datonics and backed by AlmondNet Group’s IP portfolio currently comprised of over 130 granted patents. As the industry shifts into a cookieless world, HUS Digital provides an essential solution to brands needing to modernize their data strategy.