The Whyse®, in Collaboration with Pharmaceutical Executive®, Launches Virtual Digital Leadership Event: word to the whyse
Summary
CRANBURY, N.J.--(BUSINESS WIRE)--The Whyse®, a digital healthcare marketing agency with matchless access to unlimited physician-level data, in collaboration with Pharmaceutical Executive®, a multimedia platform for pharmaceutical industry leaders to exchange experiences and insights about innovative business and marketing ideas that contribute to the commercialization of regulated therapies, is proud to announce the launch of their digital leadership event, “word to the whyse: the science of engagement.” The virtual event will take place Tuesday, Nov. 17, from 11 a.m. to 2:30 p.m. EST. “From marketing strategies to patient management, there’s no doubt that digital tactics are dominating the healthcare sphere,” said Mike Hennessy Jr., president and CEO of MJH Life Sciences™, parent company of The Whyse® and Pharmaceutical Executive®. “With an agenda that caters to a broad marketing audience, we look forward to absorbing the knowledge shared by our expert speakers and hope it will provide our attendees with the confidence to begin curating dynamic content to better reach healthcare consumers.” To kick off the inaugural event, Dr. Carmen Simon, cognitive neuroscientist and founder of Memzy, will give the keynote presentation on the neuroscience of engagement. With two doctoral degrees, one in instructional technology and another in cognitive psychology, Simon is a recognized expert in applying neuroscience to leadership, communication design and customer engagement. “With digital tactics forecast to continue to permeate every aspect of personal and professional communication, we look forward to applying the expert perspectives to enhance strategies moving forward.” Hosted in partnership with Truth Serum NTWK™, word to the whyse is also sponsored by Microsoft.