Sigma Enables Migo to Swiftly Pivot Marketing Strategy in Response to COVID-19
Summary
Sigma gives Migo’s marketing team a 360-degree view of the customer journey and the ability to clearly segment audiences has improved overall ROI on retention campaign spend by 11 percent. Experts from Snowflake and Sigma will join Bates and Harvey to share strategies and the framework needed to launch a successful self-service ABI program for business teams. “Time is a precious and limited resource, especially when facing a crisis, and McKinsey research shows that the speed at which quality decisions are made significantly impacts the success of the outcome,” said Sigma Computing CEO Mike Palmer. “In Migo’s case, the company’s continued success this year is largely due to the fact that everyone has access to up-to-the-minute data, enabling them to act quickly and with precision. By augmenting the traditional bank and payment card infrastructure, Migo helps those in developing countries obtain the life-changing loans they need to grow their businesses while enabling merchants to strengthen relationships with their customers through credit.
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