Location-Based Marketing Benchmark Report: How Digital Marketers Use Location Data in Advertising
Summary
During the COVID-19 pandemic, marketers have continued to invest heavily in geotargeting and geofencing. IAB research shows a heavy migration toward geotargeting during the pandemic. "As advertisers work to bring shoppers back into stores and grow their ecommerce presence, they need to know what success looks like when it comes to geotargeting -- right down to the building level. An executive summary of the report can be accessed on Reveal Mobiles blog. Reveal Mobile is CCPA compliant and a member of the Network Advertising Initiative, which conducts an annual privacy certification.
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industries
No industries detected
applications
Data Management
AskAI Classifications
Labels
Location Intelligence
Advertising Technology
Marketing Analytics
Linked Companies
Reveal Mobile
$1M to $5M