Retailers and Suppliers Cite Meeting the Needs of Shoppers as the Top Advantage of Collaboration in a New Precima/Coresight Research Study
Summary
These are two critical findings in a new study from Coresight Research and Precima, a Nielsen Company, which found that while there have been some great successes with supplier collaboration during the last few years, there is still much to be done. The study contains insight into factors behind the past two years’ growth, as well as how to further improve retailer-supplier collaboration, including insights on: “In an environment where consumer demand is changing by the hour, and with the high potential upside, affecting up to one-fifth of overall revenue, it’s critical for retailers and suppliers to identify ways they can further strengthen collaboration and their lines of communication,” noted Deborah Weinswig, CEO and Founder of Coresight Research. Established in 2018 by leading global retail analyst Deborah Weinswig, the firm is headquartered in New York, with offices in London, Hong Kong, Shanghai, and Mangalore (India). Coresight Research is also known for its Innovator Intelligence platform, consisting of a vast network of technology entrepreneurs that it actively cultivates through events, mentorship, and regularly updated report coverage. About Precima® Precima®, a Nielsen Company, is a global retail strategy and analytics firm that provides tailored, data-driven solutions to drive sales, boost profitability, and build customer loyalty.