Over Half of UK Age-Restricted Sites Believe Minors Have at Some Stage Accessed or Bought Their Products or Services
Summary
For almost half (45%) of the respondents, it is important that a technology can genuinely verify a user’s age, while having a negative impact on conversion rates (36%) and creating a disjointed customer experience (33%) are perceived as the key reasons why organisations might choose not to implement the most effective stand-alone age-verification method. “It is completely appropriate to hold any organisation that profits from selling age-restricted products and services accountable for the potential harms caused by their platform,” said Robert Prigge, Jumio CEO. With many minors at home in the UK right now due to pandemic lockdown measures and spending more time online, it is vital that organisations are looking to the most appropriate methods of age verification to truly prevent harm.” Download the full report here for additional learnings and insights. Jumio’s solutions are used by leading companies in the financial services, sharing economy, digital currency, retail, travel and online gaming sectors. It targeted 200 tech decision-makers within organisations that sell or offer age-restricted products or services to understand their thoughts on responsibility and importance of protecting minors, as well as their possible reluctance in investing in proper safeguarding and age-verification technologies and what would make them more likely to do so.