Googles May 2020 Core Update: Winners, Winnerers, Winlosers, and Why Its All Probably Crap

▤ Summary

I’ve only included subdomains with at least 25 rankings on May 4: Putting aside the usual statistical suspects (small sample sizes for some keywords, the unique pros and cons of our data set, etc. Now, let’s pick three different data points (all of these are from the top 20): From this limited view, we could conclude that Google decided that the Core Update went wrong and reversed it on day two. Here’s a graph of seven days before and after May 4 (the start of the Core Update): Looking at even a small bit of historical data, we can see that MarketWatch, like most news sites, experiences significant volatility. Let’s go ahead and re-build the top 20 based on the before-and-after percentage change: Some of the big players are the same, but we’ve also got some newcomers — including sites that looked like they lost visibility on day one, but have stacked up 2-day and 7-day gains. No single metric is ever going to paint the entire picture, and before you rush off to celebrate being on a winners list, it’s important to take that next step and really understand the historical trends and the context of any victory.

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Moz, Inc.

$10M to $25M