First Insight: Treatment of Essential Workers Is Impacting Consumer Shopping Decisions
Summary
PITTSBURGH--(BUSINESS WIRE)--How essential retailers treat their employees during the Coronavirus is having a significant impact on consumer shopping decisions according to a new study by First Insight. The company found that overall, 59 percent of respondents surveyed in early April stated that they would shop less at an essential retailer that has sick employees come to work. And those that are sending in sick employees rather than keeping their workers and consumers safe are starting to be noticed,” said Greg Petro, CEO of First Insight, the world’s leading customer-driven digital product testing solution for brands and retailers. Retailers, manufacturers and brands use the First Insight solution to design, select, price, plan and market the most profitable new products for reduced markdown rates and improved sales, margins and inventory turnover. Customers include some of world’s leading vertically integrated brands, sporting goods companies, department stores, mass merchant retailers and wholesalers.