Data strategy: Enterprises boosting profits with better data asset management, eye dark data utilization

▤ Summary

Enterprises are unanimous in their view that data is their best asset and potentially the only differentiator in their industries, but there are wide variations in how companies leverage it. Splunk and the Enterprise Strategy Group (ESG) surveyed 1,350 senior business and IT decision makers around the world. The survey also found that approaches to data varied by company, industry and country. To make sense of these moving data parts, Splunk and ESG grouped organizations based on stages. The upshot is that data innovators added 84% more revenue and 66% more profit over the last 12 months.

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