Chartboost looks to 'gamify' mobile ads with Creative Studio launch
Summary
Chartboost has put together a new in-house team called Creative Studio to gamify mobile ads. The team will collaborate directly with companies to create mobile branded video and interactive content. The service leverages machine learning and data based on the company’s experience in working with games to help improve ad engagement and drive installs. Chartboost aims to also expand into new sectors outside of games, including food delivery, eCommerce and travel. “We’ve been listening to our customers and we know brands not only want, but need to increase their ad performance,” said Chartboost EMEA VP Johan Lofstrom.
Classifications
industries
Entertainment
applications
E-Commerce & Retail
AskAI Classifications
Labels
Advertising Technology
Mobile Gaming Software
Ad Monetization Platform
Linked Companies
Chartboost
$10M to $25M