Appnext Hires Ad Tech Veteran to Expand Activity in India
Summary
His primary focus will be on developing relationships with publishers and advertisers in India, ensuring they will get the best value in higher conversion rates and performance, with Appnexts new and innovative technologies, soon to be announced. Elad Natanson, Founder and CEO at Appnext, said: "Manishs wealth of experience and industry knowledge has made him the perfect candidate to head our operations in India and I am happy to have him onboard. We are growing quickly, adding more offices and hires, providing our customers with innovative services and technologies that will help us compete against giants such as Google and Facebook. Appnext is a leading mobile discovery platform, helping millions of users experience apps at the right moments throughout the day. Every day over 650M users worldwide are interacting with Appnext-powered app recommendations tailored to their preferences, daily habits, and unique real-life context.
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