Why the Secret to Growth May Be a 'Velvet Rope' Strategy
Summary
Not surprisingly, time management is one of the top challenges small business owners face, along with a lack of cash flow, according to recent research from Guidant Financial. In the same way that VIP rooms and private clubs build demand through selectivity, you can use a "velvet rope "mentality to attract the best opportunities, stay focused and deliver better value to clients. Creating parameters for desirable clients up-front not only makes it easier to separate the whales from the minnows, but also helps you understand your actual goals for your company. Related: How to Handle a Sudden Growth Spurt in Your Business A velvet rope mentality is more than a PR stunt; it should affect the thinking in every facet of your startup, from marketing to communications to pitching. The sooner you put up that velvet rope and signal to prospective clients that you’re a valuable partner, the faster youll position your business for meaningful growth.