London gym 1Rebel unveils at-home Peloton competitor
Summary
City gym studio 1Rebel has revealed a collaboration with equipment provider Technogym to take its rivalry with US fitness giant Peloton to the next level. 1Rebel is expanding into the at-home gym market, partnering with Technogym to develop an exercise bike and a wealth of both live and pre-recorded spin classes for fitness enthusiasts. Read more: Fitness advice: Why it’s great to be selfish Available from today, 1Rebel’s RIDE LIVE will be open to users globally with unlimited streamable classes filmed inside its Victoria studio. “Not only will this partnership with Technogym allow us to challenge an existing market with our premium class offerings, it will transport consumers into our revolutionary Victoria studio, empowering RIDE members to take our bold and unapologetic values from their homes.” The Technogym bike costs £2,450 with a monthly subscription cost to 1Rebel of £39, which is also available in monthly instalments. Peloton debuted its shares on Wall Street in September to a muted reception in the wake of a string of lacklustre tech offerings.
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