7 Tips to Enhance Influencer Marketing
Summary
Using Google or Twitter and other services like Twellow to identify influencers via keywords is time consuming, and it can be difficult to apply filters such as geographic region or minimum number of followers. It’s as simple as sending an intro email or tweet to establish a relationship and inform the influencer that you would like to work with him or her in the future. Here’s a tweet that leverages the CMP.ly platform for Jamba Juice’s Ambassador Program: Using spreadsheets to track influencer profiles and communication notes is labor intensive and uneconomical. The platform creates a branded microsite where influencers can login and access content to share in their social streams. This is a content hub in SocialChorus for the ACME Trailblazers Network: Brands typically target influencers on Twitter, Facebook, and YouTube but with more than 30 million users, Instagram can play with the big boys, too.
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