VisualDNA Grows Its Audience Profiles to More Than 400M Across Europe
Summary
Leading data provider launches a major growth of their European audience profiles enabling greater scale for digital campaigns VisualDNA reaches 400 million European audience profiles. By growing their French (65m), Italian (50m) and Spanish (45m) audience profiles, VisualDNA becomes a leading data provider across the region. Advertising agencies, brands and publishers alike can now take advantage of the tremendous scale of VisualDNAs audiences. Jim Hodgkins, VisualDNAs Managing Director of Marketing Services commented "This major release of European audiences will hugely benefit those targeting their digital campaigns in Europe at scale. VisualDNAs breadth of data from personality to demographics and from brand to intent, enables planners and traders to easily scale up their campaigns choosing across a vast range of segments within our taxonomy."
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