Consumer Insights Company Suzy Raises $12 Million
Summary
Suzy — a leading on-demand consumer insights platform — announced recently that it raised $12 million in Series C funding led by Bertelsmann Digital Media Investments (BDMI) with participation from Foundry Group and Triangle Peak Partners. “We are thrilled to be partnering with BDMI for this critical round of funding,” said Matt B. Britton, Founder & CEO at Suzy. “The global reach of Bertelsmann, including their publishing, music, and television divisions, makes BDMI an ideal investor for Suzy as we look to extend reach and utility on a global scale.” Suzy is known for combining advanced research tools with its own consumer network to deliver quality insights in minutes. “Suzy has helped change how Microsoft Advertising goes to market based on real-time research around customer behavior and trends,” said Geoffrey Colon, Head of Brand Studio at Microsoft Advertising “We understand, in a matter of minutes, answers to various questions on what people are curious about, what motivates them, and what they are seeking to learn, That helps shape our marketing and sales plans in ways not deemed possible even three years ago. It provides a solution that’s sophisticated enough for the most seasoned researchers to use, yet easy enough for entry-level marketers to leverage with very little or no training,” explained BDMI partner Sim Blaustein.
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