Marketing automation platform Force24 to boost Walnut Creative’s growth
Summary
The fact that they’re local to us is an added bonus – we benefit from a more personal relationship without compromising on technical functionality whatsoever!” Utilising the solution on a self-service basis, Walnut has already deployed the technology to help manage multiple marketing streams for a large client running different campaigns for 11 different sites. “We’ve created savvy workflows to ensure the right processes are carried out by the right people at the right time, and our data analysis – complete with proactive triggers – is now far more sophisticated. “Because Force24 is streamlining operational elements that can be automated, our team has more time to focus on being creative – and strategic – which is surely what every comms professional aims for. Established in 2010, Force24 is a multichannel marketing automation platform which powers ultra-personalised email, SMS, direct mail and social media conversation with clients throughout the UK. The 60-strong team sends upwards of 15 million emails for clients every month, and 400 trillion data exchanges pass through the platform every year.
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