Qoints: 2014 Year in Review and Outlook for 2015 - Qoints
Summary
We’re grateful for all the help, encouragement, hype, and enthusiasm we’ve received from the brands, marketers, investors, advisors and friends in our network. Since then, the Qoints team has doubled in size, raised initial funding, created a strong early network of data partners, and gained solid exposure online (35,000 Twitter followers!) This will allow for a real-time data feed between us and them, meaning the benchmarks our customers see will be constantly updating and actually reflect the current state of the audience that is being targeted. Given the momentum we are seeing with the consumer packaged goods, automotive and the retail sectors, our ambition is to not only continue to service those buckets, but also to provide global benchmarks and actionable insights for others. In 2014 we purposely kept things in the family, but since then, we have developed a significant pipeline of new sales opportunities and it’s time to put gasoline on the fire!