Ticketfly Challenges Ticketmaster, Tackles 3X Bigger Market By Now Helping Venues Sell Reserved Seats
Summary
Along with the freedom to ditch Ticketmaster, Ticketfly’s social tools for efficiently marketing tickets on Facebook and Twitter are now available to concert halls, arenas, and sports stadiums that are too big for GA free-for-alls. Venue managers can set different prices and whether fans can pick their seats or only buy the “best available, and instantly put their show up for sale on stable platform that won’t crash when hundreds of thousands of people rush to purchase Radiohead, Lady Gaga, or Rolling Stones tickets. For comparison, Ticketfly’s co-founder and CEO Andrew Dreskin says his competitor Ticketmaster’s platform takes days to create an event, and venues have to start from scratch to change prices and seating options. These let venues automatically create Facebook events for their shows, schedule tweets to promote them, and quickly generate email marketing blasts. But if it can focus on efficiency, affordable rates, and powerful marketing tools that let venues sell more tickets at lower prices, event promoters will hopefully pass the savings on to their customers.