Mobile use in-store on the up among the generations – how can retailers leverage it?

▤ Summary

Mobile use on the up – and it holds the key to revamping the high street Mobile is now the ‘new normal’, especially for millennials, and it is now vital that its use is squared with how people shop in-store if stores are to survive. So finds a new study by Yes Lifecycle Marketing of 1,000 consumers conducted in June of 2018, which finds that millennials actually prefer to make purchases on smartphones (58%) over desktops while 43% of centennials say they prefer purchasing on smartphones. The collective spending power of these generations grows by the day and these consumers will not shy away from switching to retailers that offer them an user-friendly experience on their preferred channels, such as sleek and intuitive design, clear CTAs or one-click purchasing, warns the study. According to the study, consumers have started using mobile apps in stores with alacrity. Here, they want to find and redeem coupons and sale items, read reviews or simply search for a map of the store all without looking up from their mobile devices.

▦ Linked Companies

Yes Marketing

$1M to $5M