Roundup: Key Analytics Takeaways From SMX Advanced
Summary
Generally, there was excitement among the crowd when word spread on Tuesday following a Google Analytics blog post that announced a limited pilot integration would finally begin between the two services. According to the blog post, those accepted into the pilot program will see: An entire session was dedicated to thinking beyond simple numbers, and included panelists Madan Bharadwaj of Visual IQ, Khalid Saleh of Invesp, Phil Mui of Google and Allison Hartsoe of Semphonic. Also, Google Analytics V5 continues to evolve and every social network and button type will soon be supported at least in basic ways – visit bit.ly/gasocialplugin to sign up. Interestingly, the Microsoft Advertising blog had the best summary of Wister Walcott’s key takeways for paid search forecasting: For more detailed live blog coverage, check out Click2Rank (also, they deserve props for hosting #EpicDinner) and BruceClay.com Thinking well beyond keyword discovery and viewing competitor backlinks, competitive intelligence activities have a lot to offer in terms of looking at the broader competitive landscape. Seth Besmertnik of Conductor made an interesting comment regarding how you analyze the external can impact your strategy: Tactically, John Straw of LinkDex presented an excellent case study since the initial JCPenney debacle using Majestic SEO link data to discover links found since then for both JCP and their main competitors and filtered those by influence, relevance and by links to other competitors and curated it by blog, wikis, forums, directories, social, PR sites and article sites.
