Race to digitise sports content
Summary
Instead, the flexibility offered by advances in IP delivery and affordable mobile devices means we can play catch up - watching sporting action anywhere, and at any time. However there is a huge mismatch as, in spite of this demand, a staggering quarter (26%) wouldnt know where to look to find their favourite historical sports content; whilst 25% are deterred by poor visual quality of the footage. These huge numbers show the desire not to lose historic sporting moments - those big wins, phenomenal come backs, impossible trick shots, Championship successes - with brands allowing safe access to archives a key element of this. Tom Blake, CEO of Imagen said: "Demand for sports content would appear to be at an all-time high, with evolving consumption patterns placing a challenge at the door of rights holders and traditional broadcasters. With video representing 60 percent of global data - and set to grow further - Imagen Ltd ensures companies can archive and maintain their valuable content for the future.