How Any Brand Can Become a Publisher
Summary
Or they can have junior staffers or interns spend half the day trolling the Web to find articles, videos, photos, Tumblrs, etc. Rallyverse, founded in 2010, can offer that brand access to a nifty dashboard populated with all sorts of Turkey/stuffing-related videos and articles from all over the Internet. What do I do?’ This makes things easier as they try and become a publisher, something many companies are bad at, especially if they don’t already have a portfolio of content.” Doran was quick to emphasize that Rallyverse’s technology provides brands with automation—to a point. Doran said Rallyverse, which only entered the market in full swing earlier this year, has had particular success with financial services and auto brands. For example, the aforementioned packaged goods brand could turn that Food & Wine piece into a Facebook Sponsored Story, and hopefully amplify its reach.