Skimlinks Adds Pedestrian Group, Yahoo! Australia, and South China Morning Post to Expanding Network of APAC Publishers in Wake of Second Affiliate Network Deal in the Region
Summary
“We have put a real focus on helping publishers across APAC scale commerce content into a meaningful source of revenue for their businesses,” says Skimlinks CEO Sebastien Blanc. Skimlinks announced partnerships with Commission Factory and Involve Asia last year, which gave advertisers access to a quality editorial content network of publishers that spans the globe. New solutions have also been released for Skimlinks’ platform in the past 12 months, including a first-to-market solution to automatically monetize AMP articles and an editorial network, which can produce commerce content articles for publishers that don’t have the resources to scale their own commerce strategy from scratch. Blanc adds, “Skimlinks’ growth in APAC was fantastic last year, and we’re keen to capitalize on our momentum. We’ve been able to work with publishers on their domestic commerce content strategies, but also help them establish partnerships with international brands too.
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