Kraams, A New Sales App For iPad, Appeals To Small-Scale Businesses
Summary
A new iPad app called Kraams is hoping to become the sales platform of choice for small businesses reliant on face-to-face pitches with clients. The point of the app, which launches today, is to enable users to easily tweak their story lines for any given presentation and, more importantly, to change tack in the middle of that same meeting. Founded in Poland two years ago by a group of advertising vets, Kraams is based on the idea that there is no better way to achieve credibility with a client than to deliver a customized pitch. The differentiating point, co-founder Adam Smilowski told me, is the emphasis on targeting SOHO and SME businesses, since many other apps are oriented toward serving large companies and supporting the whole sales process. Down the line, Smilowski said he hopes to turn Kraams into a shoppable platform for consumers that could replace the need to browse multiple sites online.
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