Hyper-localized Landing Pages Helped this Retailer Expand by 77 Percent
Summary
As the worlds largest exclusive made to measure apparel company, Indochino had to find a way to convert the online traffic they were getting into foot traffic and turned an eye to Unbounce, a Canadian software company that allows marketers to quickly create, launch, and test high-converting landing pages, pop-ups, and sticky bars without web developers. “As a high growth company, we often seek out innovative partners to help us drive the business forward efficiently and effectively,” said Lisa Craveiro, Director of Acquisition at Indochino. With hyper localized landing pages, Indochino has experienced a three year compound annual growth rate of 50 percent. Dynamic Text Replacement (DTR) allowed Indochino to figure out what clients were searching for through AdWords in order to integrate them into the landing pages. By allowing Indochino to quickly build necessary landing pages without having to depend on an IT team, the launching of campaigns has become a quicker, more seamless process – especially when it comes to partnerships.
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