Crayon Named a Leader in Market and Competitive Intelligence Report by Independent Research Firm
Summary
The Forrester New Wave™ evaluated 12 vendors on 10 criteria and grouped them into four distinct categories: Leaders, Strong Performers, Contenders, and Challengers. The report states that Crayon leads the pack with a focus on measuring the platforms impact on sales and provides out-of-the-box integration, enabling the setup of competitor-specific battlecards that automatically update within the CRM. Hundreds of the worlds leading companies have chosen Crayon to power their CI programs and drive meaningful impact in their organizations. "Were deeply aligned with Forresters view that the biggest challenges in our industry are filtering out the noise to surface meaningful signals, as well as driving action with competitive insights. Crayon also released Battlecards last year as an extension of its flagship market intelligence platform, allowing businesses to easily create, distribute, and measure battlecards that are wired to the latest market movements, enabling them to win more competitive deals while dramatically cutting time to collect and update intelligence.
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