New Google Area 120 project Shoelace aims to connect people around shared interests
Summary
A new project from Google’s in-house incubator, Area 120, aims to help people find things to do and others who share your same interests. Through a new app called Shoelace — a name designed to make you think of tying things together — users can browse through a set of hand-picked activities, or add their own to a map. And many cities today have their own social clubs designed to help people make new friends and participate in fun, local activities. That said, Shoelace is not really a “Google” product — it’s a project built by Googlers as a part of the Area 120 incubator, where employees can experiment with new ideas full-time without having to leave the company. “One of the many projects that we’re working on within Area 120 is Shoelace, an app that helps people meet others with similar interests in person through curated activities,” a Google spokesperson confirmed to TechCrunch.