Kennet Partners invested €16 m in Next Performance
Summary
Kennet Partners, the technology growth equity investor has recently announced a €16 million investment in Next Performance, a fast growing online advertising company that specialises in dynamic retargeting. The young Paris based company Next Performance delivers high value retargeting and audience targeting services for brands and large retailers using its proprietary optimization technology. Next Performance’s offering includes dynamic personalized banners, local targeting and massive reach campaigns on multiple business models (CPA, CPC and CPM). “We’ve been extremely impressed with the rapid growth of Next Performance, a great example of a founder-led, bootstrapped business. Our investment in Next Performance is the result of our continued focus on the online advertising segment both in Europe and the US”, said Michael Elias, Managing Director at Kennet.